B2B Marketing - Mark Donnigan Interview Startup CMO

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve

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B2B Marketing - Mark Donnigan

The B2B buying process can be prolonged and complicated, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win portion for businesses. By understanding and catering to the requirements of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the o

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