B2B marketing has the unique obstacle of often handling long and intricate sales cycles. These can be brought on by a variety of elements, such as the need for multiple choice makers, the high value of the services or products being sold, and the requirement for thorough research and factor to consider prior to purchasing.However, B2B marketers can
B2B Marketing - Mark Donnigan Interview Startup CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve
B2B Marketing - Mark Donnigan
The B2B buying process can be prolonged and complicated, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win portion for businesses. By understanding and catering to the requirements of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the o